TechBehemoths surveyed 1,020 IT companies in 60 countries to uncover the strategies behind successful customer relationships, the challenges they face, and real experiences. 

The findings and insights from the survey will equip companies with the knowledge and tools to succeed in today's competitive marketplace, as customer acquisition and retention are decisive to sustainable growth.

Loovatech's participation in this study highlights its dedication to mastering client acquisition and retention strategies. By contributing to and learning from this research, Loovatech aims to implement industry-leading practices, ensuring sustained growth and client satisfaction.

Key Findings:

• Crucial Focus: 84.6% prioritize client acquisition and retention.

• Top Channels: Referrals (85.2%), partnerships (62.7%), and content marketing (49.7%).

• Vital Metrics: Conversion rate (74%), leads (63.3%), and ROI (48%).

• Main Challenges: Lead generation (60%), conversion (50.3%), and competition.

• Investment: 78% spend under €5000 on acquisition.

• Conversion Time: 59.7% convert leads within 1-3 months.

• Retention Rate: 72% have a low churn rate (<10%).

• Retention Methods: High-quality work (84%), proactive communication (76.3%), and excellent customer service (74.3%).

This study underscores the importance of strategic client acquisition and retention for B2B companies. Networking and referrals emerge as the top methods for gaining new clients, while maintaining high service quality and proactive communication are key to retaining them.

The primary challenges lie in generating and converting leads, with most companies managing to keep churn rates low through consistent performance and customer engagement. The findings suggest that investments in these areas, even if modest, can lead to significant returns.

Read the full survey