Loovatech team created custom IT solutions and automations for a photo agency, which later became a B2B IT product – a Digital Asset Management system. The startup founders saw the potential of this product in the local market, where many companies produce media content. They needed to turn their idea into a scalable DAM product. Our team was hired to develop the first version of the product that could serve as a media library for large content-producing companies.
Our customer's product is a DAM system that manages and shares various digital media files. The startup was launched in 2019 to organize corporate photos and videos into easy-access collections and store them historically.
— major goals
The project started in late 2018. Loovatech analysts made a product concept and a roadmap for a B2B DAM product. Designers and programmers built the service in 3 months and deployed it in May 2019. After that, a plan for functional enhancements until the fall was made with the startup founders. The update was released by September 2019, followed by an MVP.
Loovatech team still develops this startup technologically.
The MVP had all the basic features of a DAM system, such as: cloud data storage; fast search by metadata, tags and collections; access control; easy media upload and export. One of the first customers was a top hockey team. Face recognition based on ML and AI was added for them. Later, it became a standard feature for all customers. In 2 years, a cloud SaaS version was created besides the on-premise one.
The project team started with 10 people and grew to 20 by mid-2020. Most are production team members, like developers, testers, analysts, and UX designers.
The service was launched and got paying customers in 9 months. Loovatech helped with technical and sales aspects. Loovatech also provided customer support, training materials and technical support. In 2019, the customer joined 500 Startups and got pre-seed funding and new customers.
The system has over 30 clients from different sectors now.